Analysis at chain, branch and item level: price, assortment, promotions and areas of potential.
Products
Geo-Strategic
A platform of geographic layers (districts and statistical areas) combined with socio-demographic data and a geocoding engine, for loading store-level data, receiving integrated in-depth analyses and identifying areas of potential.
A system for analyzing and tracking price and assortment gaps, from the aggregate level down to the item and the store, across the chains that publish their data under the price-transparency rules.
Managing chain and store assortment, innovation, pricing and promotions, to make the most of the potential at every point of sale.
Retail Survey
An in-depth consumer survey conducted every year, giving an understanding of shopping habits, perceptions of the chains, purchase considerations and shopper profiles, and a deeper understanding of the market and the competition.
Deliverable
A full research report, a presentation and an interactive dashboard. A presentation to management or any other relevant forum can also be arranged.